Yolk

Raising the bar for British fast-food 🇬🇧

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Yolk is much more than just a London-based fast-food chain.

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Yolk reflects its founders’ desire to reinvent the urban gastronomic experience, having been frustrated by the monotony of takeaway food in London, a city with such a dynamic culinary scene.

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Driven by this passion for culinary excellence, Yolk’s founders embarked on an exciting journey, from their beginnings as pop-up kitchens to the opening of their first restaurant 8 years ago.

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Today, after years of hard work and innovation, Yolk is renowned for working with the best local suppliers. With impressive attention to detail, the brand creates dishes to be proud of.

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Yolk already has 8 successful locations and plans to expand with 3 new openings in 2024. Eloise, who joined Yolk more than a year ago as Head of Marketing, agreed to share her experience and thoughts on this exciting journey.

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The key elements of a profitable marketing strategy 💸

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Eloise tells us that before Flynt, Yolk didn’t run promotional offers or sponsored ads on platforms like Deliveroo, Uber Eats and Just Eat.

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“In this fiercely competitive market, it was difficult to be visible on the platforms and even harder to understand what strategy to adopt and how to go about it,” Eloise admits.

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Thanks to Flynt, Eloise has been able to set up promotional offers and sponsored ads, particularly during off-peak periods, to boost sales.

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The recommendations provided by the tool enable Eloise and her team to make informed decisions and optimise their marketing strategy in response to market trends.

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With Flynt’s smart scenarios, Yolk’s promotional strategies are now set up automatically, freeing up time for Eloise to focus on other aspects of the company’s development.

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“The week after implementing Flynt’s Smart Scheduler on Uber Eats, we saw a +78.3% increase in order volume and a +50.5% increase in profits, compared with the same periods in the previous 8 weeks,” Eloise says.

A new approach to performance 📊

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Eloise tells us how Yolk’s performance monitoring has changed since using Flynt.

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Before, the company’s decisions were guided by just two indicators: order volume and turnover.

“They’re classic metrics which are easy to work out,” she acknowledges.

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Today, the indicators provided by Flynt offer significantly more insights.

Eloise is particularly focused on acquiring new customers and monitoring the performance of Yolk’s special offers and online advertising on Deliveroo, Just Eat and Uber Eats.

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She is also delighted to be able to monitor the company’s performance in real time, even when she is not physically present on site. This accessibility saves valuable time in her day-to-day management.

Keeping track of online advertising budgets 💰

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Eloise mentions that she tracks the company’s advertising spending to ensure that every penny is used to best effect as part of sponsored ad campaigns.

“I keep a close eye on Yolk’s positioning in advertising carousels, assessing the number of orders generated and the budget spent,” Eloise adds.

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Eloise goes on to explain that her objective with Flynt is to ensure the best possible return on investment for the company’s sponsored ad budget.

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In conclusion, after working with Flynt for 8 months, Eloise has seen a +70% increase in order volume, leading to a +40% increase in profits.