Côté Sushi

Culinary fusion from Japan and Peru 🏯

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Since opening its first restaurant in Versailles in 2008, Côté Sushi has delighted diners with its Japanese-Peruvian fusion cuisine, known as NIKKEI.

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With more than 70 restaurants in France and several further afield (Switzerland, Luxembourg, Mauritius), Côté Sushi offers a unique dining experience with its deliciously colourful and spicy dishes.

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Yohann, Head of E-Commerce and Digital at Côté Sushi for more than 4 years, shared his experience with us.

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A synchronised, operational strategy across 70 restaurants 🌐

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Yohann explains that using Flynt has enabled him to overcome the challenges of reporting information and standardising practices which were hampering the performance of Côté Sushi’s 70 restaurants.

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“Previously, each supervisor worked independently, without taking into account peak or off-peak times or ongoing operations,” he explains.

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“We now have a real-time view of activity in our restaurants, enabling us to react immediately to peaks and troughs in foot traffic,” he continues.

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In addition to providing operational support, Flynt has also enabled Yohann to automate the group’s promotional strategy.

Today, Yohann has developed 4 promotional scenarios, which are triggered based on a sales target which is specific to each point of sale.

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“We run different special offers in different restaurants, taking into account the material cost of each product and our ability to produce them quickly,” Yohann explains.

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What’s more, Yohann points out that by consolidating multi-platform management on Flynt (Deliveroo & Uber Eats), the Group has seen a marked improvement in its overall productivity.

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Managing visibility on Deliveroo and Uber Eats 👀

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Managing the visibility of Côté Sushi’s restaurants is key to Yohann’s strategy.

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Access to precise visibility indicators on online sales channels, such as time spent in carousels, or position in the overall ranking, gives him unrivalled analytical finesse. He can also compare the performance of Côté Sushi restaurants with those of competitors, and make informed decisions.

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Yohann emphasises that he has made successful changes to his strategy: “before, we used to focus on the same products, but after adjusting and diversifying our approach on Flynt, we have seen a marked improvement in our time spent in carousels.”

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He concludes by emphasising that adopting the right strategy leads to rapid results, as demonstrated in January 2024: a real triumph with a 40% increase in the acquisition of new customers .

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Yohann is resolute: it’s impossible to succeed on online platforms without technological support.