Mamé Kitchen

Mamé Kitchen: the art of healthy, gourmet eating since 2019 🥗

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Founded at the end of 2018, Mamé Kitchen has quickly made its mark on the culinary landscape with a simple mission: to prove that you can eat gourmet and healthy, in a balanced way, while enjoying yourself. Created by Alice and Thomas, Mamé Kitchen offers an experience where plant-based dishes take center stage while satisfying meat lovers.

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The menu features 12 plant-based recipes (6 hot and 6 cold) and 8 protein-based recipes, of which only 2 are meat-based, with a strong commitment to local produce and generous portions.

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In May 2024, Kirp Gurche, formerly of Pokawa and Sushi Shop, joined the team as Managing Director to accelerate the chain's development, bringing with him his expertise in managing and growing restaurant chains.

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Today, Kirp shares with us his experience and the results achieved with Flynt in this new phase of growth.

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Flynt, Mamé Kitchen's ally for simplified management on Deliveroo and Uber Eats 🤝

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"We were exclusive to Deliveroo until April 2024, then we decided to launch on Uber Eats as well. The move to multi-platforms was made serenely thanks to Flynt," explains Kirp.

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Today, thanks to Flynt's centralized dashboard, Kirp can track the performance of each outlet in real time, whether on Deliveroo or Uber Eats. "The great thing about Flynt is that everything is in one place. At a glance, I can see what's working well for each of our restaurants and quickly adapt our marketing strategy if necessary."

Flynt also sends Kirp a daily report by e-mail, summarizing the previous day's performance. "It's a real time-saver. When I travel from one sales outlet to another, I don't always have time to connect to the software. Receiving a summary of what worked and what didn't is very practical," he adds.

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Thanks to these tools, Kirp can make decisions quickly and take corrective action if necessary, while retaining flexibility in his schedule.

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Dynamic offer management: convincing results despite a declining market 🚀

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"Flynt's great strength is its ability to adapt in real time to the traffic at our points of sale," stresses Kirp.

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At Mamé Kitchen, certain slots, such as the 12:30 to 1:30 pm weekday period, are particularly busy. "During these periods, Flynt allows us to automatically suspend promotional offers to maximize our margins and maintain optimal operational performance."

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Conversely, Flynt activates promotional offers and sponsored ads during off-peak periods to boost restaurant visibility. "The tool helps us maintain a steady flow of orders, even during quieter times," says Kirp.

This result is the fruit of optimized management of offers and visibility, enabling Mamé Kitchen to grow despite a declining market trend.

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Precise monitoring of the visibility of each point of sale 👀

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Kirp also stresses the importance of being able to track each outlet's carousel time with Flynt: "With the number of restaurants on the platforms, consumers have a huge choice. In reality, if a restaurant doesn't appear in the carousels, it's virtually invisible."

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This precise monitoring enables Kirp to react quickly if a restaurant lacks visibility, and adjust marketing actions accordingly. "It's an essential indicator that gives us a concrete view of the impact of our strategy on restaurant visibility," he adds.

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In conclusion, Kirp emphasizes the importance of Flynt in Mamé Kitchen's development strategy: "Flynt gives us the flexibility and responsiveness we need to grow serenely, while guaranteeing that each new outlet will be well optimized from the moment it is launched."

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