Bouillon service

Founded in 1896, the iconic French brasserie took advantage of the pandemic to branch out into delivery 🛵

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Renowned for its generous cuisine at affordable prices, Le Bouillon, the famous Parisian brasserie, decided to seize the opportunity presented by the COVID-19 pandemic to expand its offering: say hello to Bouillon Service!

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The concept is simple: the company provides quality dishes at reasonable prices which can be reheated at home. These dishes are available from 7 locations in and around Paris.

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Designed for delivery, this new service makes it possible for customers to enjoy the delights of Le Bouillon at home, with starters from €2.90 and main courses from €8.20.

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With an average of 1,000 orders per day, there’s no denying the popularity of the restaurant’s new offering.

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Augustin, Bouillon Service’s Head of Operations, is no stranger to the company: he began his career with Le Bouillon as a chef de rang in Pigalle, before rising through the ranks to manage Le Bouillon’s restaurants in Pigalle and République. He agreed to share his experience with us.

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Simplified multi-site management for substantial time savings ⏳

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“We thought long and hard about home delivery platforms. The first time we used Deliveroo, it took us more than an hour and a half just to set up promotional offers for our 7 locations,” Augustin explains.

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“Initially, we had planned to use two platforms, but we didn’t want to spend all our time on them. My thought process was simple: if we were going to be faced with the same workload as on Deliveroo, we’d never have been able to cope,” he continues.

With Flynt, Augustin can now implement promotional strategies and duplicate them across all locations in just a few clicks.

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Augustin explains that he likes Flynt’s ease of use and its various features: he immediately applied the conditions to automatically trigger and stop special offers. With Flynt, he no longer needs to monitor the performance of each location in real time, nor does he need to make constant adjustments to adapt his strategy.

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Smart Scheduler, balancing visibility and profitability ⚖️

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“We can’t afford to be too aggressive with our special offers because our prices are already low and our margins would be zero,” Augustin says.

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"Also, we no longer foolishly repeat our offers on our 7 sites. Instead, we've been able to test several strategies quickly to retain the ones that work best and, above all, are profitable."

Augustin explains that he has identified 2 or 3 profitable promotional scenarios for each service and each restaurant. These limited special offers ensure that the company is visible at the right time, without compromising its margins.

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A profitable marketing strategy on Deliveroo 📈

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“Despite the current difficulties in the delivery market, we’ve had a good year,” Augustin says.

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In 1 year, Bouillon Service saw +27% increase in delivery and a +26% increase in profit.