NV Subway

A vision for growth 🚀

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Founded by Viral Lalwala, NV Subway has been on a steady path of expansion since opening its first Subway franchise in 2009 in Walthamstow, East London. With at least one new store opening every year, they are now managing 9 restaurants and the company continues to seek new growth opportunities.

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In an increasingly competitive food service industry, mastering online delivery platforms has become crucial for success. We met with Viral to understand how NV Subway has leveraged tools like Flynt and what impact it has had on their business growth, profitability, and operational efficiency.

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From trial and error to strategic growth 📈

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Before Flynt, NV Subway’s approach to delivery platform marketing was largely based on intuition. “We would run promotions, but we had no real visibility on whether they worked,” Viral admits. “One week, sales would rise, and the next, they’d drop with no clear explanation.”

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Managing campaigns across Deliveroo, Uber Eats, and Just Eat required juggling multiple dashboards, making it nearly impossible to analyze trends and optimize marketing spend efficiently. “We needed a smarter way to manage our digital presence and understand what was really driving results,” says Viral.

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Clarity and control with Flynt 🔍

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In April 2024, NV Subway partnered with Flynt, and the transformation was immediate. “The first thing we noticed was the level of insight Flynt provided,” Viral explains. “We could see exactly which promotions worked, which locations performed best, and how to adjust our strategy in real time."

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Flynt’s automated marketing scenarios allowed NV Subway to:

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✅ Launch targeted off-peak promotions to boost sales.

✅ Optimize ad spend by identifying high-performing slots.

✅Save time by centralizing data across all platforms.

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"Since implementing Flynt from April to November 2024 vs the same period in 2023, we saw a 26.9% increase in order volume and 25.2% growth in sales," Viral reveals.

Smarter strategies for higher returns💡

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Beyond sales growth, Flynt brought a new level of efficiency to NV Subway’s operations. “Before, our team would spend hours compiling reports manually,” Viral recalls.

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“Now, we get all the insights we need in minutes. It allows us to react faster and make more informed decisions.”

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More importantly, Flynt helped NV Subway refine its profitability strategy. 

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"Instead of randomly increasing our budget, we now focus on what brings the best return on investment," explains Viral.

Looking ahead🌍

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With ambitions to grow between 25 to 40 restaurants, NV Subway continues to push the boundaries of excellence. Their dedication to quality and efficiency has earned them Subway’s trust, making them one of the go-to training hub for new franchisees.

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This recognition, along with multiple accolades such as Franchisee of the Year and Highest Sales in  Territory, reinforces their leadership in the network.

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As they expand, Flynt remains a key partner, ensuring that every new location is set up for maximum performance. By combining experience, innovation, and data-driven decisions, NV Subway is well-positioned for continued success in the evolving food delivery landscape.