ProNoïa, KFC franchisee

ProNoïa, a fast-growing company 📈

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Founded by Pierre Tritz, ProNoïa is the first independent KFC franchisee in France. Since opening its first restaurant in Pau in 2013, the company has expanded constantly. ProNoïa currently has 38 restaurants in France and aims to reach 40 restaurants by the end of 2024.

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We met with Mathieu Mehani, Regional Director for the Île-de-France region, who oversees the management of 13 restaurants. He told us about the importance of optimising revenue from various distribution channels, particularly delivery, which accounts for an average of 35% of a restaurant's sales.

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Flynt, a tool which is ideally suited to restaurant chains 🎯

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Mathieu discusses the difficulties ProNoïa faced before using Flynt: the individual management of promotions by each manager led to a lack of consistency and control. In addition, it was difficult to keep track of operations and ensure a clear view of each restaurant's performance.

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“Manual management of promotions directly by each restaurant manager can lead to errors or oversights, making it difficult to monitor operations,” Mathieu explains.

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“We didn’t have a clear view of each restaurant’s performance and that made it difficult to assess the impact of our decisions,” he continues.

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With Flynt, Mathieu can now centralise and manage large-scale promotions effectively, ensuring strategic consistency and uniformity, while adapting these promotions to the individual performance of each restaurant.

He goes on to emphasise the growing importance of the tool as the company’s operational scope widens: “the wider the scope, the more valuable Flynt is,” he says.

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A better understanding of performance for an optimised marketing strategy 📊

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Mathieu wanted to boost delivery sales, simplify promotions and, most importantly, optimise the company’s marketing strategy.

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Thanks to Flynt, he can now adapt his promotions with real precision, run tests to fine-tune his strategy, and make the most of monthly assistance from Charlotte, the company's Customer Success Manager.

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"The first few months involved a number of tests; feedback from these tests made it possible to adapt the strategy to the specific needs of each restaurant", Charlotte explains.

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Mathieu regularly monitors restaurants’ results on Flynt, assessing the impact of his operations and adjusting his strategy accordingly.

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Results which speak for themselves ⚡️

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Initial results are already apparent: during the first 2 months using Flynt, sales increased by +14.3%, with a +9% increase in profits.

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This positive trend continued at the end of the year, with an +11.5% increase in turnover and a +9.2% increase in profits.

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The snowball effect is evident: the company has seen continuedgrowth, particularly because of a significant increase in the acquisition of new customers, which rose by +40%.

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Mathieu sees Flynt as being much more than just a tool: "Flynt is a growth partner."