Tripletta: A gourmet success story that puts digital at the heart of its strategy
Since it was founded in 2016, Tripletta has established itself as a leading brand in the pizzeria sector. With 10 restaurants and three dark kitchens in key cities such as Paris, Lyon, Bordeaux, Toulouse and Marseille, Tripletta's imprint on the French gastronomic landscape is undeniable.
Marion, Digital Project Manager, shares the secrets behind the Tripletta network's success. This success was made possible by the careful choice of digital solutions to support their development.
The Art of Pizza: The story of a passion 🍕
Tripletta was born of Valentin Bauer and Grégory Cossu's shared passion for pizza. Their journey began with the takeover of a modest bar-brasserie, transformed into a temple of pizza called "Les triplettes" in Belleville. Today, with almost 200 employees and expansion plans in Lille and Rennes, Tripletta continues to make its mark on the French gastronomic landscape.
Zelty: Tripletta's choice for serene growth 🧘
Before Zelty, Tripletta lost a considerable amount of time in the operational management of its network. Closing the till was the Top 1 worst task for the manager, who could spend up to 1 hour resolving discrepancies between theory and reality. The manager menu was also a revelation, making multisite card management less laborious across all sales channels. In short, Zelty makes managing Tripletta's 10 outlets simple.
But what exactly is Zelty?
Since its creation in 2015, Zelty has become a key player in the field of multi-site cash register systems for commercial catering. With over 4,000 restaurants seduced by its functionalities, Zelty offers much more than a simple cash register solution, thanks in particular to its open and comprehensive APIs.
Tripletta's quest for centralized sign management
Prior to the creation of its current Information System, Tripletta had to juggle the growth of its network with particularly heavy operational and marketing management. To respond to these constraints, Tripletta set out to find a tool capable of aggregating data from all its establishments, and offering less laborious network management.
They chose Zelty for its ability to provide Tripletta with real-time visibility of group and individual facility performance. This functionality has enabled Tripletta to effectively supervise its operations and make informed decisions to optimize its performance.
The importance of connectivity with Foodtech players
Tripletta's primary ambition is to offer its customers a quality experience in its restaurants. It chose Zelty for its ability to connect easily with other foodtech players.
The openness of Zelty's API is a key advantage. It enables Tripletta to easily integrate other services and solutions into its platform, offering unrivalled flexibility to meet the specific needs of its business. This maximum adaptability enables Tripletta to remain agile and responsive to market developments.
Flynt: Marketing automation 🤖
Flynt has proved an invaluable ally in Tripletta's marketing strategy. The automation of promotional offers and simplified multisite management have optimized online visibility and boosted orders, while offering dynamic management of promotions based on real-time sales.
Zelty x Flynt: Optimizing resources ✨
The integration between Zelty and Flynt enables Tripletta to adjust its marketing strategy in real time according to the performance of each facility. This connectivity also enables optimal resource management, by adjusting operational strategy according to available production capacity, guaranteeing efficient use of daily operations.
Thanks to this marketing strategy infused by Flynt on all its external sales channels and the aggregation of data from these channels via Zelty, Tripletta will achieve 31% growth in deliveries by 2024.
A strategic partnership for excellence 🚀
Tripletta's efforts and choice of this combo have paid off: exponential growth in productivity with 100,000 additional pizzas by 2023, 4 planned openings and 200 motivated employees.
By combining the efficiency of Zelty with the power of Flynt, Tripletta has succeeded in simplifying its day-to-day management, adapting to market fluctuations, and optimizing its profitability. This strategic partnership testifies to Tripletta's commitment to remaining at the forefront of innovation in a sector as competitive as foodservice.
The collaboration between Tripletta, Zelty and Flynt is an example of success, and also a demonstration of the importance of choosing the right digital solutions to support your development in the foodservice sector.
Today, Marion tells us clearly: "the choice of Zelty and Flynt has enabled us to manage our deployment with serenity."
